When evaluating advertising results, the Attitudinal measure technique can be used to measure consumers' beliefs or feelings about a product before and after exposure to the ad.
<h3>What are Pre-testing and post-testing in advertising?</h3>
Pre-testing and Post-testing. Pretesting is testing the advertisement before running it so that the likelihood of preparing the most effective ads, by allowing an opportunity to detect and eliminate weaknesses or flaws increases. Post-testing is done after the advertisement is run on the media.
Advertising Research – 4 Important Types: Product Appeal, Advertising Message, Advertising Media Selection, and Advertising Effectiveness Research.
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Answer: Option E
Explanation: In simple words, the group of factors outside the organisation that are not in the control of the management are called external environment. The legal-political dimension refers to the rules and legislation passed by the authorities for effective operating of the society as a whole.
In the given case, the inspection leading to safety upgrade was done done by the govt. Such requirement depicts that the safety structure was not as per the law passed or rule made.
Hence, from the above we can conclude that the correct option is E.
Answer:
29.71 per machine-hour
Explanation:
Buker corporation has an estimated machine hours of 74,000
The estimated variable manufacturing overhead is 7.67 per-machine hour
The estimated total fixed manufacturing overhead is $1,630,960
The first step is to calculate the estimated overhead cost
= (74,000×7.67) + $1,630,960
= 567,580 + $1,630,960
= $2,198,540
Therefore, the predetermined overhead rate can be calculated as follows
Predetermined Overhead rate= Estimated manufacturing overhead cost/Estimated machine hours allocated
= $2,198,540/74,000
= 29.71 per machine-hour
Hence predetermined overhead rate for the recently completed year was closest to 29.71 per machine-hour
Step 5 in the marketing plan process is when a firm evaluates the outcome of the strategy and implementation process.
<h3>What is the marketing plan process?</h3>
This is the approach that is taken towards meeting the goals of marketing.
<h3>The steps includes</h3>
- Set the objectives
- Formulation of strategy
- control
- review
- analysis
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