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Shkiper50 [21]
2 years ago
7

An auto manufacturer starts an advertising campaign that stresses the benefits of purchasing a new car every five years so that

consumers who are driving an older car will start to want to purchase an automobile. This is an example of a company appealing to what phase of the consumer decision-making process?
Business
1 answer:
svetoff [14.1K]2 years ago
8 0

Answer:

In the present case, the advertising of the automobile company seeks to affect the first phase of the decision-making process of consumers, that is, it seeks to create in consumers the need to consume: in the case, it seeks to create the need to buy a new car.

In this way, the company aims to create a situation that motivates the consumption of the product it is selling, through certain marketing strategies, to maximize its sales, and therefore its profits.

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The​ ____________ concept is based on the​ development, design, and implementation of marketing​ programs, processes, and activi
crimeas [40]

Answer:

The correct answer is Holistic marketing.

Explanation:

Holistic marketing is a term coined by Philip Kotler, in which the areas of exploration, creation and delivery of the value that a company carries out through the management of relations with all its stakeholders are integrated. This means working with "value" in terms of customer relationships, competition and our network of collaborators.

With this strategy, it is possible to increase the value perceived by all parties, obtaining a high level of quality in the processes and a growth in the share of customers thanks to loyalty. Many times the term is used to refer to 360º (multi-channel) or blended marketing techniques, but in reality it is an expanded value management.

5 0
3 years ago
IMB Corporation recently reported an EBITDA of $22.5 million and $5.4 million of net income. The company has $6 million interest
Mandarinka [93]

Answer:

$8.2 million

Explanation:

As per given data

EBITDA         $22.5

Net Income    $5.4 Million

Interest Expense = $6 million

Tax rate = 35%

As we know the Tax is deducted from the income before tax to calculate the net income. We will calculate the Earning before tax first.

EBT = Net Income x 100% / ( 100% - 35% )

EBT = 5.4 million x 100% / 65%

EBT = $8.3 million

Now we need to calculate the Earning Before interest and Tax

EBIT = EBT + Tax Expense = $8.3 million + $6 million = $14.3 million

The Difference between EBIT and EBITDA is depreciation and amortization expense.

Depreciation and Amortization expense = EBITDA - EBIT = $22.5 million - $14.3 million = $8.2 million

3 0
2 years ago
The prepaid insurance account had a beginning balance of $6,600 and was debited for $2,300 for premiums paid during the year. Jo
____ [38]

Explanation:

The adjusting entry is as follows

Insurance expense A/c Dr  $4,800

           To Prepaid insurance A/c  $4,800

(Being the insurance expense is recorded)

The computation is shown below:

= Beginning balance + debited amount - unexpired insurance amount

= $6,600 + $2,300 - $4,100

= $4,800

So while preparing the adjusting entry, we debited the insurance expense account and credited the prepaid insurance account

8 0
2 years ago
Investing in stocks and bonds is risky because it is possible to lose all or part of your principal.
Aneli [31]

It's true investing in stocks and bonds is risky because it is possible to lose all or part of your principal.

Investors are unlikely to demand the same returns on their stock investments year after year. Market yields can be expressed as the sum of government bond yields and market risk premiums.

Yes. If you sell bonds before their maturity date, you may incur a loss as the sale price may be lower than the purchase price. Also, if an investor purchases a bond and the company faces financial difficulties, the company may not be able to return all or part of the original investment to the bondholders.

Learn more about bonds at

brainly.com/question/25965295

#SPJ4

8 0
2 years ago
How do value chains determine business processes and its​ structure??
KatRina [158]
Business processes implement value chains or portions of value chains. Each value chain is supported by one or more business process. The information systems are then implemented in order to make the operation <span>run smoothly and productively.</span>
5 0
3 years ago
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