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Shkiper50 [21]
3 years ago
7

An auto manufacturer starts an advertising campaign that stresses the benefits of purchasing a new car every five years so that

consumers who are driving an older car will start to want to purchase an automobile. This is an example of a company appealing to what phase of the consumer decision-making process?
Business
1 answer:
svetoff [14.1K]3 years ago
8 0

Answer:

In the present case, the advertising of the automobile company seeks to affect the first phase of the decision-making process of consumers, that is, it seeks to create in consumers the need to consume: in the case, it seeks to create the need to buy a new car.

In this way, the company aims to create a situation that motivates the consumption of the product it is selling, through certain marketing strategies, to maximize its sales, and therefore its profits.

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artcher [175]

Answer: 12.86 years.

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Rule of 72:

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Akimi4 [234]

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Answer:

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