The second option. Trust your goddess
I would assess this info in the context of the work expected from them. Are they building websites for you? While the site appearance does reflect somewhat on their image, it may have little or nothing to do with their value otherwise.
In “Ah, Are You Digging on My Grave?” The person who is digging in the grave is her dog
B. Intensive pronouns
In this case, the pronoun "himself" is right after the noun, so it is intensive. If the pronoun was after the verb, then it would have been reflexive.