Answer:
a. advertising
Explanation:
Advertising: It is a creative marketing strategy to promote product and service by using paid communication channel. It help to spread awareness to the target audience. This technique is used to aware public about product, social cause, scheme or government policies.
There are three primary objective of advertising:
Advertising follow the AIDA model, which states awareness leads to Interests which lead to Desire and finally lead to Action.
Yes, this encourages the buyer to pay more for an item especially if it is by a well known branded. This gives them to opportunity to brag and boast with their purchase. Also when the product is well known consumers are going to try their absolute best to buy it, this is going to make the product scare, hence increasing its price.
Answer: Air travel is a normal good and vacation travel by car is an inferior good
Explanation: What is a normal good and what is an inferior good.
Normal goods are those goods for which the demand rises as consumer income rises. While inferior goods are goods whose demand increases when consumer income decreases.
This therefore means that the demand of inferior goods is inversely related to the income of the consumer.
From the question above, we can say that car trips are inferior goods while the air travel are normal goods.
A long-term competitive advantage that is not easily to duplicate or surpassable by the competitors.
it allows the firm to earn excess returns for its shareholders.
