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andrew-mc [135]
3 years ago
7

A pharmaceutical company in 2016 is researching the market conditions for their newest cold medicine. They pull demographic data

for their target city: Phoenix, AZ. They base their marketing efforts on that demographic data only to discover later that the data was from the 2010 Census. What type of known limitation did this company run into with their secondary research?
Business
1 answer:
Schach [20]3 years ago
5 0

Answer:

Secondary data technique is not perfect for marketing research

Explanation:

The secondary method is useful, as it is difficult to perform or conduct a new survey. More, importantly using secondary data technique in marketing research is not an ideal method, because the data may be inaccurate or outdated. The pharmaceutical company was performing marketing research, and usually, the availability of new marketing data is challenging to get from secondary sources.

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Brick Co. has 170,000 shares of common stock outstanding at January 1, 2015. On May 1, 2015, it issued 30,000 additional shares
fenix001 [56]

Answer:

The number of shares that Brick should use to calculate 2015 diluted earnings per share are 202,000 shares

Explanation:

The computation of the number of shares are shown below:

= January 1 shares + may 1 shares + convertible cumulative preferred stock

= 170,000 shares × 4 months ÷ 12 months + 200,000 shares × 8 months ÷ 12 months + 12,000 shares

= $56666.67 + $133,333.33 + $12,000

= $202,000 shares

The 4 months are calculated from January 1 to May 1, 2015

And, the 8 months are calculated from May 1 to December 31

3 0
3 years ago
The ________ analysis is a process that includes research into target markets and the promotional strategies to reach them.
Bad White [126]
Promotions Opportunity
4 0
3 years ago
The CFO of company ABC wants to give every employee a 3% raise, but would like a report to confirm if this is possible. Write an
katrin [286]

Answer:

For such a report , the sql query required would be:

SELECT emp_id, curr_salary, curr_salary*1.03 AS inc_salary FROM Employee;

Explanation:

For such a report , the sql query required would be:

SELECT emp_id, curr_salary, curr_salary*1.03 AS inc_salary FROM Employee;

In the above  sql query  employee id is emp_id , curr_salary is the current salary column.  "curr_salary*1.03" is been made because an increment of 3% means salary + salary*3% , that is , salary*1.03.

4 0
3 years ago
Which of the following statements is correct? Group of answer choices The normal balance of revenue is a debit. The normal balan
kaheart [24]

Answer:

The normal balance of liabilities is a credit.

Explanation:

In the double entry system one account must be debited in order for the other to be credited.

There are different balances for each account. For the accounts with normal credit balance a credit causes it to increase while a debit decreases it.

For accounts with negative balance a credit reduces its balance while a debit increases its balance.

- Asset: Debit

- Expense: Debit

- Dividends: Debit

- Liability: Credit

- Owner’s Equity: Credit

- Revenue: Credit

- Retained Earnings: Credit

Liabilities are debt owed by a business. When payment is given out to settle a debt (a debit) it reduces to amount a business owes.

If more loans are collected (a credit) the liability figure increases.

So liability has a normal credit balance

5 0
3 years ago
Purple swift manufactures birdhouses in lots of 1010. each birdhouse takes 4545 minutes to paint. after 1010 birdhouses are​ pai
Varvara68 [4.7K]

Utilization can be calculated using the formula utilization = average output rate / maximum capacity.

Utilization = number of lots x setup time + processing time x number of units / number of hours per day x working days per year  

Utilization = [200 x 1 + (45/60) x 2000] / (8 x 215)  = 1700 / 1720 

Utilization = 0.9884   

The utilization is 0.9884 or 98.84%. capacity cushion can be calculated by subtracting the utilization from 1. The capacity cushion is 0.01163 or 1.17%

6 0
3 years ago
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