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andrew-mc [135]
3 years ago
7

A pharmaceutical company in 2016 is researching the market conditions for their newest cold medicine. They pull demographic data

for their target city: Phoenix, AZ. They base their marketing efforts on that demographic data only to discover later that the data was from the 2010 Census. What type of known limitation did this company run into with their secondary research?
Business
1 answer:
Schach [20]3 years ago
5 0

Answer:

Secondary data technique is not perfect for marketing research

Explanation:

The secondary method is useful, as it is difficult to perform or conduct a new survey. More, importantly using secondary data technique in marketing research is not an ideal method, because the data may be inaccurate or outdated. The pharmaceutical company was performing marketing research, and usually, the availability of new marketing data is challenging to get from secondary sources.

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Four Seasons Hotels sell private residences in several of their properties and send direct mail to prospective residents asking
Debora [2.8K]

Answer:

The correct answer is Lead generation.

Explanation:

A contact or lead is any user of a web page that, at a given time, provides us with their data in a form, thus losing their condition of anonymous visit and becoming a contact on which to track.

Lead acquisition would be all those actions or processes focused on getting contacts with which to nourish our database. In an inbound marketing project it would consist of the Convert or Conversion phase.

Basic characteristics of a lead:

  • The only data that is absolutely essential is the email address.
  • It is also mandatory that these leads have previously accepted the company's privacy policy since otherwise it is not legally possible to track them and send them more communications.
5 0
3 years ago
A bank can offer which of the following
konstantin123 [22]

Answer:

Checking Account, Savings Account, Safety Deposit Box

Explanation:

Banks are financial institutions that provide a wide variety of financial services to their customers. They accept customer deposits and issue loans. Commercial banks act as intermediaries between the supply side and demand side of credit.

Commercial banks are also known as deposit-taking institutions. Deposits facilities offered by banks include

  • Checking accounts,
  • Savings accounts,
  • Safety Deposit Box
  • Money Markets accounts
  • Certificated of Deposits accounts

8 0
3 years ago
Louise is overwhelmed with the new tasks that she has been assigned after the department merger. Each day, she arrives at work a
mojhsa [17]

Answer:

D. Time-management.

Explanation:

Time management is the process of planning and exercising conscious control of time spent on specific activities, especially to increase effectiveness, efficiency, and productivity.

8 0
3 years ago
The balance of the accumulated depreciation account on the adjusted trial balance of the end-of-period spreadsheet would be repo
Maslowich

Explanation:

hhcbbinjurybkjbfg kjgeehjj

3 0
3 years ago
Mechem Corporation produces and sells a single product. In April, the company sold 2,000 units. Its total sales were $163,000, i
Scilla [17]

Answer:

Instructions are listed below.

Explanation:

Giving the following information:

The company sold 2,000 units.

Total sales were $163,000

Total variable expenses were $80,900

Total fixed expenses were $57,800.

<u>The contribution margin income statement follows this structure:</u>

Income statement:

Sales

-Total variable cost

= contribution margin

-fixed costs

= net operating income

1) Income statement

Sales= 163,000

Total variable cost= (80,900)

Contribution margin= 82,100

Total fixed costs= (57,800)

Net operating income= 24,300

2) First, we need to calculate the unitary selling price and unitary variable cost:

Selling price= 163,000/2,000=$81.5

Unitary variable cost= 80,900/2,000= $40.45

Sales= 1,900*81.5= $154,850

Total variable cost= (1,900*40.45)= (76,855)

Total contribution margin= 77,995

Total fixed cost= (57,800)

Net operating income= 20,195

6 0
2 years ago
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