Question

Organizations should have a Crisis Management Plan for social media. This plan should identify the keywords, hashtags, etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. This component of a Crisis Management Plan is referred to as a _________.

Answer 1

Answer: social media monitoring strategy

Explanation: A social media monitoring strategy is the procedure of identifying information about the product, brand or person online through various social media platforms to determine what is being said about them. This strategy makes use of algorithms to identify keywords such as hash tags, to search through various sites and index (sort) them. This strategy can be done in real time, which allows users of this plan to know exactly how the brand is performing currently on social media whenever they need to.