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fenix001 [56]
3 years ago
7

By themselves, ________ do not measure the financial performance of an ad campaign. But they are useful for evaluating many of t

he decisions that go into a campaign, such as keyword selection and ad copy.
Business
1 answer:
Genrish500 [490]3 years ago
7 0

Answer:

Click through rate

Explanation:

Click-through rate (CTR) are used to measure many of the decisions that go into a campaign, such as keyword selection and ad copy because the numbers of users who click on the advert link to the number of all total users who has either view the page of the advertisement and It is used to measure the success of an online advertising campaign for a website as well as how effective email campaigns are, by measuring or evaluating the numbers of people who actually saw the advert and click on the link of the advert that is why click through rate do not measure the performance of an advert campaign but rather useful to evaluate many of the decisions that go into a campaign.

Therefore the higher the click-through rate of an advert the more successful the advert has been in generating interest.

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Pup tents use 4 direct labor hours (DLH) per unit and Pop-up tents use 3 direct labor hours per unit. Compute the overhead cost
lora16 [44]

a) The computation of the single plantwide predetermined overhead rate for Tent Master is $6 per DLH ($252,000/42,000).

b) The computation of the overhead cost per unit for Pup and Pop-up Tents for Tent Master is computed as follows:

                               Pup Tents     Pop-up Tents

Overhead cost     $24 ($6 x 4)    $18 ($6 x 3)

c) The computation of the product cost per unit for Pup and Pop-up Tents is as follows:

Per Unit      Selling     Direct     Direct  Overhead     Product

                    Price   Materials   Labor    per unit    Cost / Unit

Pup tent       $ 78         $ 20      $ 45        $24             $89

Pop-up tent    73             25         30         $18             $73

d) The computation of the gross profit per unit (selling price per unit minus the product cost per unit) of Pup and Pop-up Tents is as follows:

Per Unit      Selling     Direct    Direct  Overhead   Product    Gross Profit

                    Price   Materials  Labor    per unit   Cost / Unit  (Loss) per unit

Pup tent      $ 78       $ 20      $ 45         $24             $89     ($11) ($78 - $89)

Pop-up tent   73          25          30          $18             $73       $0 ($73 - $73)

<h3>What does a product cost?</h3>

The determination of the product cost includes the costs of direct materials, direct labor, and overhead.  The overhead cost is allocated to each unit based on a predetermined overhead rate (budgeted overheads/budgeted usage) or using an activity-based costing technique.

<h3>Data and Calculations:</h3>

Budgeted overhead costs = $252,000

Budgeted direct labor hours = 42,000

<h3>Question Completion:</h3>

Tent Master produces Pup tents and Pop-up tents. The company budgets $252,000 of overhead cost and 42,000 direct labor hours. Additional information follows:

Per Unit      Selling Price  Direct Materials  Direct Labor  DL Hours

Pup tent          $ 78                   $ 20                   $ 45            4

Pop-up tent       73                       25                      30            3

<h3>Required: </h3>

1. Compute a single plantwide overhead rate assuming the company allocates overhead costs based on 42,000 direct labor hours.

2. Pup tents use 4 direct labor hours (DLH) per unit and Pop-up tents use 3 direct labor hours per unit. Compute the overhead cost per unit for each product.

3. Compute the product cost per unit for each product.

4. For each product, compute the gross profit per unit (selling price per unit minus the product cost per unit).

Learn more about calculating the predetermined overhead rates at brainly.com/question/26372929

4 0
2 years ago
Exercise 8-16 Disposal of assets LO P2 Diaz Company owns a milling machine that cost $250,000 and has accumulated depreciation o
kogti [31]

Answer and Explanation:

The Journal entry is shown below:-

1. Cash Dr, $0

  Accumulated Depreciation-Machinery Dr, $182,000

   Loss on Disposal of Machinery Dr, $68,000

               To Machinery $250,000

(Being Equipment disposed is recorded)

2. Cash Dr, $35,000

  Accumulated Depreciation Dr, $182,000

  Loss on sale of Machinery Dr, $33,000

                   To Equipment $250,000

(Being Equipment sold is recorded)

3. Cash Dr, $68,000

    Accumulated Depreciation Dr, $182,000

              To Equipment $250,000

(Being Equipment sold is recorded)

4. Cash Dr, $80,000

   Accumulated Depreciation Dr, $182,000

               To Gain on sale of equipment $12,000

               To Equipment $250,000

(Being Equipment sold is recorded)

7 0
3 years ago
A state whose fiscal year ends June 30, 2013, had the following transactions and events. For each item, compute how much total e
timurjin [86]

no en  te

nasdfjajajajajajajjajajjajajajajjajajajajjajajajajjjav

8 0
3 years ago
Percy Company purchased 80% of the outstanding voting shares of Song Company at the beginning of 2014 for $406,000. At the time
Gnom [1K]

Answer:

since Percy Company's owns 80% of Song Company's stocks, we must use the equity method to record its investment in Song Company

Beginning 2014, investment in Song Company

Dr Investment in Song Company 406,000

    Cr Cash 406,000

2014, to record Song's net income

Dr Investment in Song Company 48,480

    Cr Investment revenue 48,480

2015, to record Song's net income

Dr Investment in Song Company 43,120

    Cr Investment revenue 43,120

2016, to record Song's net loss

Dr Loss on investment 45,760

    Cr Investment in Song Company 45,760

2014, to record Song's dividends

Dr Cash 19,040

    Cr Investment in Song Company 19,040

2015, to record Song's dividends

Dr Cash 40,480

    Cr Investment in Song Company 40,480

2016, to record Song's dividends

Dr Cash 29,040

    Cr Investment in Song Company 29,040

   

5 0
3 years ago
Louise, a project manager of a software services company, is in charge of scheduling projects for his team. Instead of completin
grin007 [14]

Answer:

delegation of authority

Explanation:

Louise projects a part of the work to her subordinates, and this is referred to as the delegation of authority. Her job duty is to delegate tasks to subordinates efficiently, and it shouldn't be considered as a way of putting in less effort. A manager (especially a project manager) has the duty of segregating the project into chunks and efficiently delegating it to colleagues.

6 0
3 years ago
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