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prisoha [69]
3 years ago
13

Which of the following terms addresses the problem when introducing a new product line could steal sales away from an existing p

roduct line?A. EnhancementB. cannibalizationC. PaybackD. DiscountingE. None of the above
Business
1 answer:
lora16 [44]3 years ago
7 0

Answer:

"A"

Explanation:

Market enhancement is the process of improving the production line of an existing product in order to increase the value, efficiency and effectiveness giving the product a market leading status and an edge over the rivals and  new entrants.

It involves research , review and upgrade of production system

This is used to ensure that an existing product has the features to withstand the competition that a new product might bring

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