A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
Pestel is a tool that reminds managers to look at several distinct categories in the macro environment.
<h3>What is the macro environment?</h3>
This is the term that is used to refer to the environment that is made up of the major forces that are both external and also uncontrollable that is used to influence the decision making process of a firm.
The macro environment is made up of such factors such as demographics, economy, technology, political and a lot more of other factors. They are used to control the decision making process in the nation. It is also referred to as the environment at large
Read more on macro environment here: brainly.com/question/16080962
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Answer: B. producers typically enter a developing ecosystem before consumers.
Explanation: Succession can be described as the series of predictable changes that occur in a community over time.
During the process of Succession,producers typically enter a developing ecosystem before consumers.
Consumers need producers, this is because producers create food for themselves and also provide energy for the rest of the ecosystem.
Answer:
b. applying cash receipts to a different customer's account in an attempt to conceal previous thefts of cash receipts is the correct answer.
Explanation:
- Lapping is best described as the process of applying cash receipts to a different customer's account in an attempt to conceal previous thefts of cash receipts.
- Lapping is an illegal mode of allotting one consumer's cash to another consumer's account.
- Lapping usually occurs in smaller businesses where a single person manages payment receipts and consumer billing.
- Companies can stop and check lapping through conducting regular inspections of payment receipts and also by dividing cashier and billing tasks.
Answer:
yes
Explanation:
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