Complete Question
The complete question is shown on the first , second, third, fourth and fifth uploaded image
Answer:
1a
The correct option is C
1b
The correct option is D
1c
The correct option is C
1d
The correct option is C
Explanation:
1a. Zipcar is an example of what type of market...
Answer: value-based marketing
1b. Zipcar's goal is to have an available... Zipcar's goal is to have an available zipcar located within 10-15 minutes of its members. This is an example of what component of the marketing mix?
Answer:Place
1c Zipcar traditionally focused on marketing t... Zipcar traditionally focused on marketing toward individuals without cars as a convenient form of alternative transportation. Zipcar has now begun to also focus its marketing toward businesses and organizations to use Zipcar for their employees. This is an example of
Answer: B2B marketing
1d
1d. Which of the following statements about Zipcar illust... Which of the following statements about Zipcar illustrates how marketing can help to enrich society
Answer: One of Zipcar's core mission is to "change the world through urban and environmental transformation"
