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olganol [36]
2 years ago
9

g Which of the following are included when establishing advertising​ objectives? A. Tonality and advertising appeal B. Message a

nd budget objectives C. Creative strategy and brief D. Advertising appeal and unique selling proposition E. Execution format and comparative advertising
Business
1 answer:
Nataly_w [17]2 years ago
3 0

Answer:

Advertising appeal and unique selling proposition.

Explanation:

Advertising is a promotional activity which purpose is to sell a product or service to a target audience.

The unique selling proposition of a product is intended to appeal to a specific. group of audience. For example, the social, psychological, physical and financial backgrounds of customers play a major role. When these various characteristics of the target group are known, it will be easy to determine how a product’s features would be a solution to the problems faced by the target audience.

Advertising appeals are the different techniques that are applied to get the attention of customers to patronize a particular product or service.

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What is a product item?
Vsevolod [243]

Answer:

Explanation:

A product item is a specific version of a product that can be designated as a distinct offering among an organization's products. A product line is a group of closely related products offered by an organization.

5 0
2 years ago
James Corporation is planning to issue bonds with a face value of $502,500 and a coupon rate of 6 percent. The bonds mature in 7
sweet-ann [11.9K]

Answer:

a.

Bond Price  = $563,333.90007 rounded off to $563,333.90

b.

Bond Price  = $502500

c.

Bond Price  = $437232.16025 rounded off to $437232.16

Explanation:

To calculate the quote/price of the bond today, which is the present value of the bond, we will use the formula for the price of the bond. As the bond is a semi annual bond, we will use the semi annual coupon payment, semi annual number of periods and semi annual YTM. The formula to calculate the price of the bonds today is attached.

a. Case A: Market interest rate (annual): 4 percent

Coupon Payment (C) = 502500 * 0.06 * 6/12 = $15075

Total periods remaining (n) = 7 * 2 = 14

r or YTM = 4% * 6/12  =  0.02 or 2%    

 

Bond Price = 15075 * [( 1 - (1+0.02)^-14) / 0.02]  + 502500 / (1+0.02)^14

Bond Price  = $563,333.90007 rounded off to $563,333.90

 

b. Case B: Market interest rate (annual): 6 percent

Coupon Payment (C) = 502500 * 0.06 * 6/12 = $15075

Total periods remaining (n) = 7 * 2 = 14

r or YTM = 6% * 6/12  =  0.03 or 3%    

 

Bond Price = 15075 * [( 1 - (1+0.03)^-14) / 0.03]  + 502500 / (1+0.03)^14

Bond Price  = $502500

c. Case C: Market interest rate (annual): 8.5 percent.

Coupon Payment (C) = 502500 * 0.06 * 6/12 = $15075

Total periods remaining (n) = 7 * 2 = 14

r or YTM = 8.5% * 6/12  =  0.0425 or 4.25%    

 

Bond Price = 15075 * [( 1 - (1+0.0425)^-14) / 0.0425] + 502500/(1+0.0425)^14

Bond Price  = $437232.16025 rounded off to $437232.16

7 0
3 years ago
Productivity is difficult to measure because precise units of measure are available, quality is consistent, and exogenous variab
podryga [215]

Answer:

False

Explanation:

All of the statements being made are False. Productivity is measured by stats. For example, in any given month a certain number of products are produced by a fixed number of employees, the next month the same value is calculated and compared with the previous month. This lets you know if productivity is increasing or decreasing. The quality of anything depends on the time and effort being implemented in making something, if this changes then so does the quality. Exogenous variables are simply variables that are not affected by other variables in a given environment, this does not mean that they cannot change. Even though they are independent they can still change. For example, the weather is an exogenous variable but it can still change from Raining to Sunny.

6 0
3 years ago
Responsible drivers assess their personal fitness to drive before getting behind wheel Discuss 3 questions you should ask yourse
algol [13]

Explanation:

  • Q1.Can my eyes capture things within the normal distance?
  • Q2. Am I feeling normal without any illness?
  • Q3. Is hearing fine?

Answer for Q1: I would list down things that I could see from normal distance, objects on my left and right and would ask my family member to cross check.

Answer for Q2: Driving with heavy fever, or other illness sometimes make driving difficult. So it risks both passenger and driver's life.

Answer for Q3: I would self check with normal hands-free. I would check one ear at a time.

7 0
3 years ago
There are two ways of calculating present and future values when there are multiple cash flows. Both approaches are straightforw
Vsevolod [243]

Answer:

bb bnb hb

Explanation:

mn mn nm mn mn mnbhvgcgfcgcbvcgfcvbvbvbv

3 0
2 years ago
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