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olganol [36]
3 years ago
9

g Which of the following are included when establishing advertising​ objectives? A. Tonality and advertising appeal B. Message a

nd budget objectives C. Creative strategy and brief D. Advertising appeal and unique selling proposition E. Execution format and comparative advertising
Business
1 answer:
Nataly_w [17]3 years ago
3 0

Answer:

Advertising appeal and unique selling proposition.

Explanation:

Advertising is a promotional activity which purpose is to sell a product or service to a target audience.

The unique selling proposition of a product is intended to appeal to a specific. group of audience. For example, the social, psychological, physical and financial backgrounds of customers play a major role. When these various characteristics of the target group are known, it will be easy to determine how a product’s features would be a solution to the problems faced by the target audience.

Advertising appeals are the different techniques that are applied to get the attention of customers to patronize a particular product or service.

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An investment adviser has a soft dollar arrangement with DEF Brokerage Company. An investment adviser representative brings a bi
juin [17]

Answer:

The remaining part of the question:

Which statement is TRUE?

A. Because the payment received by the IAR is small, there is no requirement to notify the client of the payment arrangement with the executing broker

B. Because the client has an investment objective of aggressive growth, requiring an active trading strategy, there is no requirement to notify the client of the payment arrangement with the executing broker

C. The IAR must notify the client of the payment arrangement with the executing broker

D. The IAR must notify RIA of the payment arrangement with the executing broker

<u>Correct Answer:</u>

<u>C. The IAR must notify the client of the payment arrangement with the executing broker .</u>

<u />

Explanation:

7 0
3 years ago
If a firm's projects differ in risk, then one way of handling this problem is to evaluate each project with the appropriate risk
zhuklara [117]

Answer:

True

Explanation:

the discount rate used for a project should reflect the risk of the project so as to make accurate predictions. if the discount rate used for a project is the same as that of the firm and the risks of the project differs, the predictions made with this project would be inaccurate. the risk adjusted discount rate has to be calculated.

7 0
3 years ago
A monopolistically competitive market has characteristics that are similar to:a. a monopoly only.b. a competitive firm only.c. b
Ber [7]

Answer:

c. both a monopoly and a competitive firm

Explanation:

A monpolistically competitive firm is a firm that has the features of both a monopoly and a competitive firm

Characteristics of a monopoly in a monpolistically competitive firm:

1. Products are differentiated in a monpolistically competitive firm.

2. Firms are price setters.

Characteristics of perfect competition in a monpolistically competitive firm:

1. There is free entry and exist into the industry.

2. There are many sellers

4 0
3 years ago
The risk-free rate is 2.3 percent and the market expected return is 12 percent. What is the expected return of a stock that has
andrew-mc [135]

Answer:

The expected return = 10.739.

Explanation:

Given risk-free rate of return = 2.3 per cent

Market expected return = 12 percent  

The value of beta = 0.87

Use the below formula to find the expected return.

The expected return = Risk free rate of return + Beta × (Market expected return - risk free rate of return)

The expected return = 2.3 + 0.87 (12 – 2.3)

The expected return = 10.739

7 0
3 years ago
The process of sending and receiving messages without using any spoken words defines _____.
coldgirl [10]
B. Nonverbal communication is communication without words spoken.
4 0
3 years ago
Read 2 more answers
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