Answer: Positioning
Explanation: Positioning is a marketing strategy which is aimed at defining a brand's quality and offering in a distinctive manner. Positioning is used to set the boundary and establish the differences in the offerings and services by a firm which sets it apart from that offered by competing firms producing similar products or rendering similar services. Positioning defines the stand of a company's product or services in relation to that it's competitors by stating unique offerings of the firm's product. Therefore, giving customers a distinctive knowledge or understanding of the product from that of its competitors.
Answer:
Conditions to be met by a company to recognize a transaction in revenue for a given period are:
- It should provide a benefit and shall be calculated and defined in numerical and monetary terms.
- It should relate to any kind of service or products provided.
- It shall be accrued in the current financial period.
- All the risk and rewards related to the service or product shall be transferred.
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