Question

Wildside Inc., a company that organizes wildlife tours, gives equal importance to customers and employees. The managers at Wildside Inc. ensure that the employees of the company are satisfied with their jobs. They believe that the employees should be kept happy as they are the brand ambassadors of the company. This scenario is an example of _____.

Answer 1

Answer: Internal marketing

Explanation: Internal marketing is the process of facilitating a company's purposes or goals, commodities, and services to workers inside the company. It partakes to developed confidence and devotion among the workers also formulating an elevated amount of participation in the ultimate achievement of the company and encourages the development of the company's trademark public support or recommendation.

Answer 2

Answer:

Internal marketing

Explanation:

Internal marketing is a type of marketing employed by a company in which the objectives, services and products of the company is marketed to its employees who work for the company. Employees are treated almost like the customers, and this do not only improve employees motivation and job satisfaction, but also enable the employees to deliver better customer service. Internal marketing is fundamental in creating a positive workplace culture in a company.