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jeka57 [31]
3 years ago
8

Which of the following is true with regard to a market segment? A market segment consists of consumers who respond in a similar

way to a given set of marketing efforts. Dividing the market into segments reduces composite demand. Dividing the market into segments decreases the efficiency of the selling process. A market segment consists of consumers with dissimilar needs and preferences. Very few markets have segments.
Business
1 answer:
timurjin [86]3 years ago
4 0

Answer:

Option A is correct. A market segment consists of consumers who respond in a similar way to a given set of marketing efforts.

Explanation:

Market segment is a portion of the greater market of similar products, which can be specialized using the overall attitude of the number of customers present in this market. The customers present in this market segment reacts in the same way, which means the choices of the people are same in this market segment.

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What would you say are four major faults of measurement
-BARSIC- [3]

Answer:

The major faults of measurement are:

  • Coverage
  • Measurement
  • Sampling and
  • Response

Explanation:

During business research, the data collected during the survey can become very unusable due to errors arising from the factors listed above.

The problem of coverage arises when for instance an electronic survey is used to collect data from a sample population where 69% for instance, do not have access to a mobile phone or a computer.

Measurement problems during a survey speak to the ability to properly design a questionnaire in such a way that it elicits the right kinds of responses. This means asking the right questions so that the responses or answers are accurate. The irony of measurement error is that one's survey is useless if they got the questionnaire design wrong, regardless of whether or not the response rate was very high.

After administering a survey and there is little or no response, one is said to have an error in response rate. A low response rate increases the error margin of the survey as well as it's unreliability.

Sampling errors are said to occur when the sample size is too small or statistically homogenous such that it does not accurately represent the entire population. When this happens it is termed <em>sample frame error.</em>

Another error can occur when the researcher includes the wrong population or excludes the right population. This is called <em>Error in Population Specification. </em>

Cheers

4 0
3 years ago
Martinez Manufacturing applies overhead based on direct labor hours. The company estimates that their overhead for the year will
aev [14]

Answer:

The correct answer is C: underapplied by $2,500

Explanation:

Giving the following information:

Martinez Manufacturing applies overhead based on direct labor hours.

The company estimates that their overhead for the year will be $180,000 and that they will use 72,000 direct labor hours.

During the year, Martinez Manufacturing used 75,000 direct labor hours and actual overhead costs were $190,000

We need to calculate if the overhead was under or over applied and in what amount.

Predetermined overhead rate= total estimated manufacturing overhead for the period/ total amount of allocation base

Predetermined overhead rate= 180000/72000= $2.5 an hour

Now, we can calculate the amount of overhead allocated:

Overhead allocated= 75000 hours*2.5= $187,500

Over/under applied= actual overhead - allocated overhead= 190,000 - 185,500= $2,500 underapplied

7 0
3 years ago
A(n) ____ is a set of guidelines for helping a firm make ethical decisions:
vazorg [7]
A code of conduct is a set of guidelines for helping a firm make ethical decisions. It <span>states the principles and expectations governing the behavior of individuals and organizations in the conduct of internal auditing. Hope this answers the question.</span>
5 0
3 years ago
Abigail is shopping for a new copier for her company. She has set her price range between $5,000 and $6,000. The copier must han
expeople1 [14]

Answer:

Option "C" is the correct answer to the following situation.

Explanation:

Bounded rationality is the concept that we make informed decisions but within the constraints of the information available to each other and our intellectual capacity.

Bounded rationality is the belief that the wisdom of people in decision-making is restricted by the knowledge they have, the logical capacities in their brains and the small number of hours they need to make a decision.

Therefore, option "C" is correct answer

7 0
3 years ago
ssume that Spacey Company uses a periodic inventory system and has these account balances: Purchases $404,000, Purchase Returns
tiny-mole [99]

Net purchases including Freight-in and cost of goods purchased were $3666,000.

calculation:-

Purchases $404,000

Purchase Returns and Allowances $13,000

Purchase Discounts of $9,000,

Freight-In $16,000.

Net purchases and cost of goods purchased = ( $404,000 - $13,000 -$9,000 -  $16,000.)

Freight-in is the cost incurred to ship finished goods to a distributor or retailer. Freight-in is considered a selling expense and is expensed when incurred.

Freight-out is the cost of delivering finished goods to a customer. The cost of freight charges paid to ship goods sold to customers is called freight-out, and it is paid by the seller, not by the purchaser.

The shipping cost is to be paid by the buyer of merchandise purchased when the terms are FOB shipping point. Freight-in is considered to be part of the cost of the merchandise and should be included in inventory if the merchandise has not been sold. It is a direct expense and is thus debited to the trading account.

Learn more about  Freight-In here:-brainly.com/question/24920251

#SPJ4

3 0
2 years ago
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