Question

Duski, a very expensive brand of clothing and accessories, promotes its products by appointing famous personalities as its brand ambassador. Given this information, which of the following advertising appeals is used by Duski?
a. Health
b. Fear
c. Convenience
d. Admiration

Answer 1

Answer:

D. Admiration

Explanation:

One of the very convenient ways to answer this question is to eliminate the wrong choices. For instance, the use of a famous personality as a brand ambassador especially of a very expensive brand of clothing and accessories cannot be for health reasons (it is not a food item neither is it medicine, exercise or body product).

Also, it can't be fear or convenience. In fact, it is the opposite of convenience, because a very expensive brand of clothing and accessories will not be very financially convenient for a middle class community and will probably be most affordable to the high class in the society.

The obvious choice in this question is therefore admiration. People naturally admire famous personalities in the society for different reasons; they have attained a level of success, they are beautiful or graceful, they are rich or represent something the average person wants to become.

It is therefore, reasonable for people to want to by things in order to have a form of connection to the famous personality they admire who is the brand ambassador of that particular product.

Duski's appeal therefore, is that of admiration.