Question

Todd haitz is the marketing manager for the national basketball association. todd analyzes and tracks his marketing campaigns to determine the best success rate per project for increasing ticket sales. todd uses an internal kpi to track his marketing campaign success. which of the below would be an internal kpi todd would use to track his marketing campaigns?
a. marketing campaign advertiser revenue sales
b. marketing campaign market share
c. marketing campaign roi
d. marketing campaign percentage of fans purchasing sports illustrated magazine

Answer 1

Answer:

c. marketing campaign roi

Explanation:

KPI stands for Key Performance Indicator, which means the way you are going to measure success or failure of something. ROI means return on investment. Since Todd is measuring how much ticket sales increase compared to how much he spends on ads, the KPI for this campaign is the return on investment.