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zepelin [54]
3 years ago
7

Todd haitz is the marketing manager for the national basketball association. todd analyzes and tracks his marketing campaigns to

determine the best success rate per project for increasing ticket sales. todd uses an internal kpi to track his marketing campaign success. which of the below would be an internal kpi todd would use to track his marketing campaigns?
a. marketing campaign advertiser revenue sales
b. marketing campaign market share
c. marketing campaign roi
d. marketing campaign percentage of fans purchasing sports illustrated magazine
Business
1 answer:
Rama09 [41]3 years ago
7 0

Answer:

c. marketing campaign roi

Explanation:

KPI stands for Key Performance Indicator, which means the way you are going to measure success or failure of something. ROI means return on investment. Since Todd is measuring how much ticket sales increase <em>compared to</em> how much he spends on ads, the KPI for this campaign is the return on investment.

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shutvik [7]
<span>Credit card has slightly lower interest rate. Let's take a look at both interest rates for 1 year and see what costs more. First, the credit card at 17% apr compounded monthly. Each month, 17%/12 interest will be taken. The total interest over the year will be (1 + 0.17/12)^12 = 1.183891728 times the original debt. Now let's look at the loan from the parents. Over 1 year, you'll be accumulating 2 interest payments. The formula for the year will be (1 + 0.09)^2 = 1.1881 Comparing the overall rate between the credit card and the parents, the credit card is slightly lower than the parents.</span>
7 0
3 years ago
Assume MIX Inc. has sales volume of $1,342,000 for two products with May sales and contribution margin ratios as follows:
ololo11 [35]

Answer:

Instructions are below,

Explanation:

Giving the following information:

Product A: Sales $514,000; Contribution Margin Ratio 30%

Product B: Sales $828,000; Contribution Margin Ratio 60%

fixed expenses are $338,000

First, we need to calculate the total contribution margin:

Total CM= CM Product A + CM Product B

Total CM= 514,000*0.3 + 828,000*0.6= $651,000

The operating income is calculated deducting from the total contribution margin the fixed costs:

Operating income= 651,000 - 338,000= 313,000

The average weighted contribution margin is calculated using the contribution margin ratio per product and the sales mix.

Sales mix:

Product A= 514,000/1,342,000= 0.38

Product B= 828,000/1,342,000= 0.62

Weighted average contribution= contribution margin ratio*sales mix

Product A= 0.3*0.38= 0.114

Product B= 0.6*0.62= 0.372

Total= 0.486

Weighted average contribution margin ratio= 0.486= 48.6%

Finally, we can calculate the break-even point in units:

Break-even point (units)= Total fixed costs / Weighted average contribution margin ratio

Break-even point (units)= 338,000/ 0.486= $695,473.25

4 0
3 years ago
Claremont Company specializes in selling refurbished copiers. During the month, the company sold 180 copiers at an average price
Bess [88]

Answer:

B

Explanation:

Since the average copier was sold $3000

Budgeted 175 copier was sold $3200

Therefore $3000+$3200= $6200

6200*180=$1116000

We subtract it from the 180*$3000=$54000

$1116000-$540000

=$576000

4 0
3 years ago
The board of directors of pilgrim company authorizes a $100,000 restriction of retained earnings for a future plant expansion. t
Yakvenalex [24]

Answer:

It will reduce the amount of dividiends it can pay.

Explanation:

As there is an amount of the retained earnings that is restricted the company cannot use them to pay up neither stock or cash dividends in the future.

The retained earnings are used to pay dividends but also, are part of the equity of the firm thus the RE count to the capital structure of the company . Loans can be obtained with better rates if thecapital structure is more based on equiy than in liabilities thus, the board of directors is planning ahead the future plant exansion avoiding to use cash and deteriorate his capital structure to pay up dividends.

6 0
4 years ago
Clarissa want to fund a growing perpetuity that will pay $5000 per year to a local museum starting next year. she wants the annu
Akimi4 [234]

Answer:

Clarissa needs to fund the growing perpetuity by $166666.67

Explanation:

A perpetuity is an investment that will give a future series of infinite payments so if the perpetuity gives you a periodic growth rate then you find the difference between the interest rate and the growth rate then use the perpetuity formula which is:

Pv = C/(i-g)

where Pv is the present value of the perpetuity which will be the initial investment.

C is the periodic payments that will be received in future in this case $5000

i is the interest rate given for the perpetuity which is 8%

g is the growth rate per fixed period which is 5%

thereafter we substitute on the above mentioned formula:

Pv= $5000/(8%-5%) then compute

Pv = $166666.67 which will be the initial investment for Clarissa to be paid $5000 per year until she dies.

 

3 0
3 years ago
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