Question

​Jake, a pharmaceutical sales​ representative, often takes lunch to​ doctors' offices. Over lunch with the doctors and their​ staffs, he reviews his​ company's products. Jake does not try to close a sale during these lunches. What type of personal selling does this​ describe

Answer 1

Answer:

The correct answer is: order-creaters.

Explanation:

To begin with, the area of personal selling there are three types of different approaches regarding the sales person and his proper way of selling. According to this theory, one of those types is the one named "order-creaters" and that concept comprehends the type of sellers that primarily focos on not to close the sale, but to persuade the regular customer to promote the product to other clients from the same audience. Therefore that Jake, when goes to have launch in the same place as the doctors, even though he does not want to make a sale, he is looking forward to establish a relationship that later favoured him in promoting the product.