The Raven is a poem written by American writer and poet Edgar Allan Poe. It describes a night when a person was visited by a raven and many things are revealed to the speaker. In this case syntax is very important. This term refers to the choice of words by the author. Option B uses words such as <em>a midnight dreary</em> or <em>weak and weary</em> to indicate that the conditions were not good and that something bad could happen that night.
B, as it uses words with a negative connotation such as “dreary”, “weak”, and “weary”, and uses the word “midnight” as the time of day- midnight is usually associated with somber gloomy, and dark tones.
It is important to fit your persuasive appeal to your audience's interest because they will not bother to listen to you or consider your idea if it does not relate to them. In the context of the similarity heuristics, the appeal should be something relatable and 'similar' in terms of their interests.