Answer:
1.) Rigorous marketing strategy
2.) partnerships with celebrities who found the product appealing
3.) Fifty cent, Taylor Swift, Rihanna and madonna
4.) The brand has to be a fan of a celebrity and the celebrity must also be a fan of the product
Explanation:
1.) Why has he been able to achieve this success when large organizations with more resources, such as Coca Cola and Pepsi, are forced to buy these new successful brands?
He used to take products everywhere, which were mainly bottles of Vitamin Water. He would hand the flight attendants drinks, the hostess on the gates, other people on the flight.
These people influence large amounts of society. They see thousands of a people on a regular basis and it just takes people with that reach to say they love something and recommend it to as many people as possible. In that way, he will surely win brand fans
That is how he build up a brand culture without taking just traditional routes of advertising
2.) What types of unique marketing support helped to sustain Vitaminwater and Bai’s tremendous growth?
Vitaminwater tremendously came up with different marketing approaches by forming creative partnerships with celebrities who found the product appealing
3.) Suggest a celebrity endorsement with a beverage brand, and tell why that pairing would lead to success.
Taylor's the most iconic musician and celebrity on the planet. She does what she wants and isn't deterred by the press or anyone else. She managed to influence one of the biggest corporations on the planet — Apple – that's real power. Partnering with her will definitely lead to success because she also rolls with a posse and a crew of people who are all beautiful females.
4.) What are the brand attributes and the reputation of the endorser that would resonate with specific consumer segments
It has to be a good organic fit where the brand is a fan of a celebrity and the celebrity is a fan of the product.
People need a natural fit otherwise it will be too forced. The celebrity endorsement should not be forced because people will discover that and reject it and people will tell you about it.
