It does not contain a benchmark measure and statement of the degree of change sought is wrong with the objective.
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Explanation:</u></h3>
DAGMAR refers to defining advertising goals for measured advertising results. It is a method used in the advertising camping and it was introduced by Russell Colley . There are four main steps involved in this approach such as awareness, comprehension, conviction and action that are effectively caused by an advertising campaign.
The main thing in this approach is to set clear goals for an advertising cam,campaign and then measuring its success. In the example given, when DAGMAR approach is used, there must be a pre-set benchmark to be established so that the success of the campaign can be measured or compared. The statement given in the example does not contain any benchmark that is to be measured and the statement of degree of change to be sought with.
The model stresses defining the segment of the market that the campaign seeks to reach.
The model also requires an evaluation of the campaign's success against a pre-set benchmark.
Answer: B
Before any actual work is begun you need to have a formal application so there’s something to be worked with.
Answer:
A) gross national product (GNP)
Explanation:
The gross domestic product (GDP) measures the market value of the total production of final goods and services produced within a country during a year.
The GNP is different because it measures the market value of the total production of goods and services produced by the people or businesses of a country within a year. For example, sales of Apple products in Europe do not increase the GDP, but they increase the GNP.
Answer:
- The two are not equal and not maximizing her utility.
- Martha should more on orange juice and less on coffee
Explanation:
Martha's currently receiving 75 utils per ounce
orange juice costs 25 cents per ounce = $0.25 per ounce
then 75 utils per ounce/ $0.25 per ounce = $300 utils from her last dollar spending on the orange juice though only 50 utils per ounce /$0.20 per ounce = $ 250 utils per dollar from her last dollar exhausted on coffee
- The two are not equal and not maximizing her utility.
- Martha should more on orange juice and less on coffee.
1.45% = 0.0145
0.0145 * 750 = 10.875
You will have $10.88 withheld from your paycheck this week for medicare tax.