1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
marta [7]
3 years ago
9

An airline company set the following objective for its new advertising campaign: "To increase the percentage of consumers who kn

ow our fares are lower than the competitors' to 75 percent over the next six months." Using the criteria outlined by the DAGMAR approach to setting objectives, identify what is wrong with this objective.
Business
1 answer:
Ganezh [65]3 years ago
6 0

It does not contain a benchmark measure and statement of the degree of change sought is wrong with the objective.

<h3><u>Explanation:</u></h3>

DAGMAR refers to defining advertising goals for measured advertising results. It is a method used in the advertising camping and it was introduced by Russell Colley . There are four main steps involved in this approach such as awareness, comprehension, conviction and action that are effectively caused by an advertising campaign.

The main thing in this approach is to set clear goals for an advertising cam,campaign and then measuring its success. In the example given, when DAGMAR approach is used, there must be a pre-set benchmark to be established so that the success of the campaign can be measured or compared. The statement given in the example does not contain any benchmark that is to be measured and the statement of degree of change to be sought with.

The model stresses defining the segment of the market that the campaign seeks to reach.

The model also requires an evaluation of the campaign's success against a pre-set benchmark.

You might be interested in
Suppose that fertilizerfertilizer is necessary to produce wheatwheat. if the price of fertilizerfertilizer fallsfalls​, the supp
asambeis [7]

Answer: Shift to the right

Explanation:

Fertilizers are an important input in wheat production. When the price of fertilizers fall, it leads to a decrease in cost of producing wheat. Thus, producers will supply more wheat in the market. As a result the supply curve for wheat will shift to the right leading to a fall in the price of wheat and an increase in the quantity of wheat sold in the market.

4 0
3 years ago
Why it is important to consider all aspects of a job before accepting the position? provide at least two reasons?
Lemur [1.5K]
Because how do you know whether or not to accept the position. How do you know if it’s the right job for you? Or, what if you have to choose between two appealing offers? Will you feel comfortable with the people you work with?
3 0
3 years ago
Sheldon just joined a new gym and signed up for a one-year membership. Membership fees can be paid in 12 monthly payments of $60
mestny [16]

Answer: $688.17

Explanation:

He has to pay $60 every month on the first day or a lump sum.

The lump sum will be the present value of monthly payments.

This is a stable Cashflow and so is an Annuity and because it is done on the first day of the month it is an Annuity due.

Calculating present value of annuity due is;

= Annuity + Annuity (( 1 - ( 1 + r) ^ -(n - 1)) / r)

= 60 + 60 (( 1 - ( 1 + 0.833%)-¹¹) / 0.833%) )

=60 + 60* 10.4695

= $688.17

Note: interest rate must be divided into 12 to make it monthly rate.

=10%/12

= 0.833%

4 0
4 years ago
Norton Manufacturing expects to produce 2,900 units in January and 3,600 units in February. Norton budgets $20 per unit for dire
storchak [24]

Answer:

Purchases= $26,550

Explanation:

Giving the following information:

Production:

January= 2,900 units

February= 3,600 units

Norton budgets $20 per unit for direct materials.

Beginning inventory raw materials= $38,650.

Desired ending inventory direct materials= 10% of the next month's direct materials needed for production.

To calculate the purchases of direct material, we need to use the following formula:

Purchases= production + desired ending inventory - beginning inventory

Purchases= 2,900*20 + (3,600*0.1)*20 - 38,650

Purchases= $26,550

6 0
3 years ago
Ruth, a 58-year-old taxpayer, has a self-only health savings account (HSA) and was enrolled in a high-deductible health plan (HD
vodomira [7]

Answer:

(A) $1,000

Explanation:

Health Savings Account (HSA) is an account that offers tax advantages to those individuals who are covered under high deductible health plans(HDHPs).

Both Employers and Employees make contributions to such an account.

Under the laws, the maximum contribution allowable is $3400 by both employers and employees.

Such contributions can be used for qualified medical expenses.

Individuals who are above 55 years of age can contribute an additional $1000 per person per year as per the law which can be of much help to early retirees.

Hence, Ruth is allowed to make an additional contribution of $1,000.

7 0
3 years ago
Other questions:
  • You have had $5,500 in a Roth IRA account for 3 years earning 1.2% annual interest. During those 3 years, the rate of inflation
    13·1 answer
  • What tips should you follow when writing the trip report? Check all that apply.
    14·1 answer
  • A document in an auditor's working papers includes the following statement: "Our audit is subject to the inherent risk that mate
    14·1 answer
  • A court will not require a person to perform an agreed-upon act if it is illegal.
    15·2 answers
  • Why it is important for alsa management to understand the importance of social media for their work
    12·1 answer
  • Xavier and Yolonda have original investments of $100,000 and $50,000 respectively in a partnership. The articles of partnership
    15·1 answer
  • You wish to retire in 10 years, at which time you want to have accumulated enough money to receive an annual annuity of $13,000
    13·1 answer
  • What is the main difference between the subsidized and unsubsidized loan?
    8·1 answer
  • You just won the lottery, which promises you $260,000 per year for the next 20 years, starting today (annuity due). If your disc
    11·1 answer
  • B was 42 when the life insurance policy was issued. 42 is referred to as the ______ age of the policy.
    5·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!