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marta [7]
3 years ago
9

An airline company set the following objective for its new advertising campaign: "To increase the percentage of consumers who kn

ow our fares are lower than the competitors' to 75 percent over the next six months." Using the criteria outlined by the DAGMAR approach to setting objectives, identify what is wrong with this objective.
Business
1 answer:
Ganezh [65]3 years ago
6 0

It does not contain a benchmark measure and statement of the degree of change sought is wrong with the objective.

<h3><u>Explanation:</u></h3>

DAGMAR refers to defining advertising goals for measured advertising results. It is a method used in the advertising camping and it was introduced by Russell Colley . There are four main steps involved in this approach such as awareness, comprehension, conviction and action that are effectively caused by an advertising campaign.

The main thing in this approach is to set clear goals for an advertising cam,campaign and then measuring its success. In the example given, when DAGMAR approach is used, there must be a pre-set benchmark to be established so that the success of the campaign can be measured or compared. The statement given in the example does not contain any benchmark that is to be measured and the statement of degree of change to be sought with.

The model stresses defining the segment of the market that the campaign seeks to reach.

The model also requires an evaluation of the campaign's success against a pre-set benchmark.

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Hrustic Company issued $750,000 of 12% convertible bonds at face value on an interest payment date several years ago. The face v
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Answer: The bondholders decided to convert the bonds into common stock because they believed that getting $2250 today is worth more than $120 interest every year and a $1000 principal payment at the end of the bonds life.

Explanation:

1) In order to find out the number of bonds issued we need to divide 750,000 (Total ) by 1000(Face value of each bond).Total number of bonds issues therefore are 750.

2) A 12 percent convertible bond means that the bond pays a coupon of 120 ( 0.12 * 1000) every year.

3) Each bond is convertible into 25 shares , which means if one bond is converted into common stock, the bond holder can earn $1750. We calculate this number by multiplying the number of shares which is 25 into the current market price of the shares which is 70.

4) Also the company is offering an extra  $500 per bond for converting it which means (500/25) an extra $20 per share.

5) So in total the bondholder by converting a bond and selling the shares he gets by converting it can earn $2250 per bond which they bought for a $1000 and gives them 120$ of interest every year.

6) SO to conclude the bondholders decided to convert the bonds into common stock because they believed that getting $2250 today is worth more than $120 interest every year and a $1000 principal payment at the end of the bonds life.

5 0
3 years ago
A new customer, age 45, has been terminated from his assembly-line job of the past 20 years at an automotive parts supplier. Dur
Gekata [30.6K]

Answer:

communicating effectively with an unsophisticated customer in an understandable manner to assess financial goals and risk tolerance

Explanation:

The new customer who has accumulated $124,000 in his company's 401(k) plan wants to rollover his funds with a brokerage firm.

However he only invested in a growth mutual fund.

This is a scenario that could lead to total loss for the customer if the growth mutual fund fails. A better approach would have been to invest in more than one option.

The first action should be to communicate effectively with the unsophisticated customer in an understandable manner to assess financial goals and risk tolerance.

Based on his Prefered objectives an investment plan can be recommended for him

5 0
3 years ago
If the seller dies before you accept the offer, the contract is unenforceable under the defense of impossibility. False True
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Answer:

of the seller dies before you accept the offer, the contract is unenforceable under the defense of impossibility is true

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3 years ago
Connors Corporation acquired manufacturing equipment for use in its assembly line. Below are four independent situations relatin
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Answer and Explanation:

The journal entries are shown below:

A. Equipment    $24,500 ($25,000 × 98%)  

        To Accounts Payable  $24,500

(Being the equipment is purchase on account)

B. Equipment $24,545

       Discount on Notes Payable $2,455

                   To Note Payable $27,000

(Being note payable is recorded)

C. New Equipment $24,500

Accumulated Depreciation $8,000

Loss on Equipment $3,500  

         To Cash $22,000

         To Old Equipment  $14,000

(Being equipment is recorded)

D. Equipment $24,000

            To Common Stock $24,000

(Being equipment purchased)

5 0
3 years ago
If the number of consumers in a market increases, the market demand curve will.
melamori03 [73]

If the number of consumers in the market increase,the demand increases respectively

<h3>Theory of Demand and Supply</h3>

The theory of demand and supply is a powerful tool that explains the behaviours of buyers and sellers of goods and service, and how price reacts to this behaviours.

When the demand of a commodity is high, the price will be high and when the demand is low the price will become low.

Learn more on Demand and Supply here:

brainly.com/question/4804206

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2 years ago
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