The basic story outline of "The Three Little Pigs" is a tale of three pigs, and each builds a home. One takes little time in building the home out of straw and spends the rest of his time playing and relaxing. A second pig builds a home out of sticks, which takes slightly longer, but he too values relaxation time.
It means dont try and make a sentence look pretty. If it doesnt appeal to your target then it doesnt appeal to them and you lose them making your writing boring.