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Reil [10]
3 years ago
7

New Smoke wants to market their cigarettes to young adults, so they decide to create an ad using an attractive celebrity couple.

By using well-known, high-status people to influence their audience and deliver their message, the company is using the __________ route of persuasion to increase cigarette sales.
Business
1 answer:
soldi70 [24.7K]3 years ago
6 0

Answer:

Celebrity Branding

Explanation:

It is an advertising Campaign used by Companies, Brands and other non- profit organizations. Well  known persons and Celebrities are used to promote a product using their fame and social status. It works on the concept that positive images of celebrities endorsing a brand will also make their followers buy the product. It is especially used by beauty and fashion brands. Non-profit organizations also rely on celebrities to attract awareness toward a certain issue as celebrities have mass communication skills and can reach a wider audience.

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Calculate the material and labor variances.
Mnenie [13.5K]

Answer:

Direct material Price variance = $207,000 Favorable

Direct material quantity variance = -$72,500 Unfavorable

Direct labor Rate variance = -$7,350 Unfavorable

Direct efficiency variance = $5,880 Favorable

Explanation:

The computation of material and labor variances is shown below:-

Direct material Price variance = (Standard rate - actual rate) × Actual quantity

= ($1.45 - $1.30) × 1,380,000

= $0.15 × 1,380,000

= $207,000 Favorable

Direct material quantity variance = (Standard quantity - actual quantity) × standard rate

= ((190,000 × 7) - 1,380,000) × $1.45

= (1,330,000 - 1,380,000) × $1.45

= -50,000 × $1.45

= -$72,500 Unfavorable

Direct labor Rate variance = (Standard rate - Actual rate) × Actual hour

= ($14.00 - $15.50) × 4,900

= -$1.5 × 4,900

= -$7,350 Unfavorable

Direct efficiency variance = (Standard hours - actual hours) × Standard rate

= ((190,000 × 0.028) - 4,900) × $14.00

= (5,320 - 4,900) × $14.00

= 420 × $14.00

= $5,880 Favorable

The favorable variance is the variance in which the standard is more than the actual one and the unfavorable variance is the variance in which the standard is less than the actual one

5 0
4 years ago
Which of the following statements is a valid critique of rational choice theory?A. People will rarely choose the acceptable opti
ohaa [14]

Answer:

B. People do not like to act predictably, even with perfect information.

Explanation:

Rational choice theory states that people tend to make logical calculations when they are trying to make choices. This is aimed at making sure that choices made are in line with their objectives.

The expectation is to provide the individual with greatest satisfaction.

Therefore people choose the optimal solution and not just the acceptable one.

The individual's ability to conduct analysis can limit their rationality.

However the statement that people do not act rationally even with perfect information is in conflict with the rational choice theory

4 0
3 years ago
In 2021, due to a change in marketing forecasts, Barney Corporation reduced the projected life of its patent for producing round
Nikitich [7]

Answer: unaffected

Explanation:

We should note that a retrospective adjustment isn't necessarily needed when there's an alternation to a accounting estimate.

With regards to this Barney's retained earnings as of December 31, 2021, would neither be understated or overstated but would be unaffected.

8 0
3 years ago
What does the word creative mean to you?
elena55 [62]

Why not give an creative answer. I'm pretty sure your teacher wants your opinion on this topic not some else's opinion otherwise that is plagiarism. Remember there are no wrong answers on this kind of topic.

3 0
3 years ago
Read 2 more answers
In reviewing the Indian software industry and the diamond of national advantage, which of the following is a relatively weak set
Dima020 [189]

U.S. demand conditions.

Answer: Option B.

<u>Explanation:</u>

Since the question is about the domestic demand and the demand of the citizens who are living in the country, the demand of the people who are living in the United States of America should not affect the domestic demand of Indian citizens.

The demand of every good and service is affected by some factors which increase or decrease the demand of these goods and the services. But the demand of the international consumers or customers will not affect the demand of the national goods and services.

3 0
3 years ago
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