Question

Ted is compiling a survey on consumer preferences. In order to achieve the most accurate snapshot of their likes and dislikes, he should include more than 20 questions and ask respondents to spend approximately 30 minutes answering the questions.
a) true
b) false

Answer 1

Answer:

The correct answer is b) false.

Explanation:

A consumer survey allows companies to collect information from potential consumers who use various media.

Written surveys: this is used when a researcher tries to collect complete information from consumers. Written surveys should be concise, because if they are long, consumers may not complete them.

Questions from these types of surveys should be carefully selected so that feedback is easily obtained. Written surveys can be sent to a random sample of individuals and the responses can be analyzed in a generalized manner, so that they represent a population.

Typically, this type of survey is used to gather information on sensitive issues, as respondents can take their survey home and provide comments at the most convenient time.