Question

The brainiacs at the Optimum Computing Corporation have developed a superior notebook computer. The advertising department knows that the purchase of a notebook is a significant investment for the average computer buyer. Since their product is more expensive than their competitors’, they will have to convince their target audience that the technology is extraordinaryenough to warrant the additional cost. Which of the following approaches would be most likely to achieve their goal?
A)the central route to persuasion
B)the peripheral route to persuasion
C)the door-in-the-face technique
D)lowballing

Answer 1

Answer:

The answer is A) the central route to persuasion.

Explanation:

According to the elaboration likelihood model, the central route involves careful consideration of the product objective merits. The decision-maker will probably engage in deep evaluation and comparison before finally deciding.

In the example, the company should convince the audience that their computer is objectively good and worth the price.