Answer:
1. Test market
2. Buzz or Word of Mouth Marketing
Explanation:
1. Test market is made up of a particular group of people who are used in checking feasibility of a product before bringing it out to the larger or general market. They are used to check how the general market would perceive the product once release. It is used in measuring consumer's response to a new product before introducing it to the larger market.
2. Buzz marketing involves or rather refers to the situation whereby a satisfied consumer/customer passes along information pertaining to a particular product to another consumer/customer. It is a situation whereby a person recommends the use of a particular products to another customer. It involves using word of mouth marketing to works in one's favour.
Answer:
B. $228,122.
Explanation:
Number of quarters = 3 * 4 = 12
Quarterly interest rate = 12%/4 = 3%
From the table, the correct discounting factor for the future value (FV) = 1.42576
We then have:
FV = $160,000 * 1.42576 = $228,122
Therefore, the maturity value of the CD is $228,122.
Answer:
That´s so cool...... don´t forget to be thankful you have a car
Explanation:
buy for less money and sell for more money
Answer:
The Firm should not Buy and Install the press as it delivers a negative NPV of -$24,924 at 11% discount rate over its 4 year operations
Explanation:
The General rule is to appraise the investment based on various appraisal techniques.
A technique that should be considered must have special focus on the time value of money, the required rate of returns expected by the firm and other Cashflow considerations.
The Net Present Value (NPV) approach will be the best method to proceed with.
The NPV approach typically falls under the following decision tree:
a. If NPV is negative (Reject the proposal)
b. If NPV is positive (Accept if it's a singular project, Accept the highest positive NPV if it's for mutually exclusive Projects)
c. If Zero (this is the breakeven line at which the Project covers all its cost but does not return a profit.) Also referred to as the IRR
Kindly refer to the attached for detailed workings