Full question :
AdVance Corporation is a company that formulates and manufactures fertilizersfor the farming industry. The company produces several standardized formulas that canbe purchased directly through the retail arms of the company, but it also formulatescustom fertilizers for farms.Which of the following is the best use of a CRM system for an AdVance salesperson interms of relationship strategy?
sending regular e-mails to customers to check on the performance of a previously purchased AdVance fertilizer
determining what information is still needed to complete the customer's file
tracking the salesperson's activities and sales on a weekly and monthly basis
sending e-mails reminding prospects that AdVance can mix custom fertilizer formulations
remembering customers' birthdays to send them cards to maintain a personal connection and request referrals
Answer:
sending regular e-mails to customers to check on the performance of a previously purchased AdVance fertilizer
Explanation:
The most effective use of the CRM(customer relationship management system) from the options listed is the follow up on customers to know how they perceive Advance fertilizer's product after having purchased and used it. This has a long list of benefits for Advance fertilizer as they can get customer feedback from customers through this, build relationship with them as well as gather more data to improve on their products in the future
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