Question

You have been hired by a company to come up with an advertising campaign to sell more shoes. Based on the mere exposure effect, you propose __________

Answer 1

Answer:Business plan

Explanation:

A business plan is a written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement.

Answer 2

Answer:

The correct answer is: Increase exposure to the shoes.

Explanation:

Poland psychologist Robert Zajonc (1923-2008) conducted relevant studies regarding the mere exposure effect. According to the Zajonc, the more exposed individuals are to and object or another person the more they will eventually like them. The mere exposure effect is also called the familiarity principle.

Thus, if an advertising campaign for a company dedicated to selling shoes must be conducted based on the mere exposure effect, the organization should conduct marketing activities where they can increase the interaction and exposure of target consumers with the shoes.