Question

At the Lands’ End Web site, a customer can chat online with customer service representatives while shopping. This live help allows the customer to have questions answered before placing an order. This focus on meeting customer needs illustrates a(n) _____ orientation.

Answer 1

Answer:

Market orientation

Explanation:

Market orientation is an approach to business that prioritizes the needs and desires of consumers. This business approach focuses not only on identifying what the needs are but also on meeting this needs.  

By having a customer service chat online that allows customers to have questions answered before placing an order, this company is focusing on what the clients needs, what doubts they might have before placing and order and their possible concerns about the product that they are looking up.

Thus, since they are focusing on the needs of the consumers, this is a market orientation.