Answer:
You're serving on a marketing team for an online client, and you've been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs?
There must be an alignment between the objectives and the mission of such organization marketing team
Also such key performance must revolve round the budget planning of the team
Explanation:
Answer:
the current yield on the bond is lower now than when the bond was originally issued.
Explanation:
A bond can be defined as a debt or fixed investment security, in which a bondholder (investor or creditor) loans an amount of money to the bond issuer (government or corporations) for a specific period of time. The bond issuer are expected to return the principal (face value) at maturity with an agreed upon interest (coupon), which are paid at fixed intervals.
A yield to maturity can be defined as the bond's total rate of return required by the secondary market while the coupon rate is defined as the annual interest of a bond divided by its face value.
Hence, if the coupon rate on a bond is higher than the yield to maturity, the current yield on the bond is lower now than when the bond was originally issued.
Answer:
a. Acct. receivable % uncollectible Est. uncollectible
1-30 days old $63,000 3% $1,890
31-90 days old $12,000 14% $1,680
> 90 days old $5,000 37% <u>$1,850</u>
Total <u>$5,420</u>
b. Date General journal Debit Credit
Dec 31 Bad debts expenses $5,150
Allowance for doubtful accounts $5,150
($5,420 - $270)
Answer:
They are:
1) Intensive growth
2) Integrative growth
3) Diversification growth
Explanation:
1. Intensive growth:
This involves identifying further growth opportunities that are available within existing businesses. It identifies new customer groups for growth within current businesses, develop additional distribution channels or selling in new markets such as those in other countries. If this is insufficient the company may look into Integrative growth.
2. Integrative growth:
The second involves involves backward, forward, or horizontal integration. Horizontal integration involves buying smaller competitors.
Backward integration reaches into value chain to get suppliers. Forward involves buying distribution channels in the value chain closest to the customer. Integrative growth identifies opportunities to acquire businesses that are in relation to current businesses.
3. Diversification:
Diversification growth is to identify opportunities so as to add attractive unrelated businesses
