President Obama's first inauguration was held during the depths of the Great Recession. The situation was dire; the economy had lost nearly 3.6 million jobs in 2008 and was shedding jobs at a nearly 800,000 per month rate when he took office.
B to out compete rival businesses as if they lowered their prices more than their competitors, they could drag in more customers
Trans means Something that crosses the Saharan/Atlantic like a camel or a boat.
A boat can cross the Atlantic and a camel can cross the Sahara