Question

Even though the nation faces political instability, the island of Frollik with its wide, expansive beaches is a destination hub for cruise lines. Recently, a large theme park company showed strong interest in buying land in Frollik with the intent of building a park targeted toward families. The company wants to make a commitment to Frollik, including the hiring of several hundred local employees. They’re using a global marketing strategy called ____________.

Answer 1

Answer:

The correct answer is foreign direct investment.

Explanation:

Foreign Direct Investment (FDI) consists of the capital investment by a natural person or a legal entity (institutions and public companies, private companies, etc.) in a foreign country. In the country of destination, this capital inflow can be made through the creation of new production plants or the participation in companies already established to form a subsidiary of the investment company. According to the OECD, FDI aims to exercise long-term control over the acquired or investee company, and the criteria established to define it is that the property acquired by the parent company be at least 10% of the subsidiary.