Question

When Apple's famous 1984 "Big Brother" ad aired during the Super Bowl, it reached an estimated 500 million viewers. It aired only once on commercial television, but was seen in later years in at least ten television programs recalling great commercials. For its target audience, the frequency of this ad is measured as:______
a. 500 million.
b. one.
c. one/tenth.
d. ten.
e. 5 billion (ten times 500 million).

Answer 1

Answer:

B

Step-by-step explanation:

The measure of the frequency of exposure is how often the target audience is exposed to a communication within a specified period of time. In this case it was aired only once and reached 500 million viewers even though in later years it was aired also on other television programs