Western frontier life
Last frontier
Radio programs.
One example would be <em>Lux Radio Theater, </em>sponsored by Lux, a brand of soap. The <em>Jack Benny Show </em>featured ads from its sponsor, Jell-O. Advertising agencies worked to target sponsorship and ads at the target audience of the programs.
Television, by the way, was just beginning in the late 1920s and didn't really become a dominant media until after World War II.
In life insurance lingo, the beneficiary is the person who is given the financial protection upon the death of the insured person.
White merchants, small landowners, and former whigs.
