The firms Cost of Debt is 9.62%.
Data and Calculations:
Weighted average cost of capital = 11.68%
Cost of equity = 15.5%
Debt-Equity Ratio = 0.65
Without taxes, the firm's Weighted Cost of Debt (WACC) = WACC - Weighted Cost of Equity
= 11.68% - (15.5% (1 - 0.65)
= 11.68% - 5.425%
= 6.255%
Unweighted cost of debt = 6.255%/0.65
= 9.62%
Thus, the firm's cost of debt is 9.62% while the weighted cost of debt is 6.255%.
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Answer:
Demographic segmentation
Explanation:
Demographic segmentation can be defined as a market segmentation in which variables such as gender, ethnicity, age, income, occupation of potential customers are taken into consideration.
The market is divided into segment according to age, race, religion, gender, family size, ethnicity, income, and education.
Demographic segmentation makes information such as who will buy your products, where to sell your product, how to market your product available to the producer.
It ensures that customers are well cared for. When a producer focus on a particular group of customers, they will be more committed and dedicated to satisfying their customers. Demographic segmentation ensures customer satisfaction.
