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The basic goal of integrated marketing communications is to guarantee that every type of communication and message is properly connected to each other.
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In a simple definition, Integrated Marketing Communications implies the integration of every promotional tool with the rest, so they can function harmoniously. In this way, all the promotional tools have a better impact if they work as a whole and not isolated, constantly behaving like a block of communication.
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The word steal is meant to show that it was against the law for slaves to become educated. The author most likely used this word to emphasize how risky it was for a slave to learn to read
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Printing revolution ushered in the era of modern Europe by making both ancient and medieval texts available to a broader audience which produced a fertile ground for new ideas and new theories.
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