Question

________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange. A) Research B) Innovation C) Marketing D) Production E) Manufacturing

Answer 1

Answer:

The correct answer is C

Explanation:

Marketing is the one which is concerned with the management as well as the study of exchange relationship. It is the process of business of establishing the relationship with the customers through exchange the value.

As it is used to attract the customers, the primary components of business commerce and management.

So, marketing is the process of managerial and social through which the groups and the individuals obtain what they want and need by exchanging and creating products and value with others.