The IMC channel that has received the greatest increase in aggregate spending recently is direct marketing or marketing that communicates directly with target customers to generate a response or transaction.
<u>Explanation:
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Direct Marketing is a promotional strategy based on the distribution to potential customers of a marketing strategy.
The Systems of distribution used include mail, online and texting. Direct marketing is named because it removes intermediaries, like publicity media, in particular.
Direct marketing focuses instead of media advertising on delivery to individual consumers.
In much direct marketing, the call to action is a common factor.
It is easier to quantify than media advertising that direct marketing is successful.
In a number of direct marketing, the call for action is a special element. You are instructed to respond immediately to the request through a free telephone number, a reply card or a reference in the email advertisement. The recipient must also access the letter. A positive measure of a future purchase is any reply. Personal advertising is often linked to as ads for direct responses.
Answer:
Option (A) is correct, adjusted trial balance is prepared before journalizing all transactions is not true.
Explanation:
Adjusting trial balance lists closing balance of all accounts after preparing adjusting entries. It is summary of all accounts to ensure that debit and credit sides of accounts match.
Adjusted trial balance help in preparing financial statements as all adjustments are taken into account. Ledger balances are posted in adjusted trial balance. So, all statements are correct except (A).
Answer:
Explanation:
X001 Sales volum = 3000*$20 = $60,000
X002 Sales volum = 3000*$10 = $30,000
Total $90,000
Allocated to X002 based on sales volum is 33.33% (30,000/90,000) of the 60,000, which is $20,000
Cost per unit of X002 is $6.67 ($20,000/3,000). Sells 1000 units, $6.67*1000 = $6670.
Gross profit = Revenue $10,000 - Cost $6670 = $3330 in gross profit
Answer:
C. Planning of activities and the staging of events to attract attention and to generate publicity.
Explanation:
When an individual or a company staged an event with the aim of catching the attention of the press or generate publicity, it is called press agentry.
Press agentry is mostly done by an organization to attract the public towards its product for personal gain. It focuses on the outcome of an event rather than the process that leads to the event.
Example of press agentry is when the CEO of a plastic industry suddenly announce an increment(about 500%) for its product. The increment generate uproar on social media because the company has become a household name and the product whose price was increased has also become a brand.
Due to the above scenario, the uproar would definately bring criticism to the company but such would also attract the media. The sudden increment will be termed publicity stunt to gain media attention.
