Question

In order for Hope Springs to effectively sell its bottled water, the company needs to be effective at ________, which is the practice of building ties to customers through a salesperson's attention and commitment to customer needs over time

Answer 1

Answer: Relationship selling

Explanation: In simple words, it refers to the strategy in which the seller focus on the communication and interaction between the buyer and seller rather than the product price and qualities.

It is done with the objective of gaining customer loyalty and making the customer base strong and rigid. It is implemented on existing markets and not on the potential customer base.

Hence from the above we can conclude that the correct answer is relationship selling.