Question

From the economic system’s point of view, the role of marketing intermediaries is to transform the ________ made by producers into the ________ wanted by consumers.

Answer 1

Answer:

Assortment of products; assortment of products.

Explanation:

From the economic system’s point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by consumers.

In marketing, the assortment of products typically refers to the collection (number and types) of goods and services that a producer makes readily available to the consumer of such goods and services at a particular time. The marketing intermediaries consist of retailers, wholesalers, agents, franchises, and distributors or dealers in the supply of goods and services to the customers.