If you want to call some attention to text, you need to focus on the basic essentials.
You want your text to be brief and split up. If someone goes on your site and see's walls of text, they'll be overwhelmed and leave.
So, to call attention - make it brief, and split it up into nice paragraphs.
Another way to call attention to text is to have a <em>really </em>good colour scheme. Having text easy on the eyes attracts the reader more, and encourages them to dive deeper.
If your text is unattractive and hard to look at it, it'll certainly get their attention - but not the attention you want.
Finally, another way to call attention is with visual adjustments such as making text bold, making it <em>italicised, </em>making it ALL CAPS, <em>or just GOING CRAZY WITH UNNECESSARY TEXT ATTENTION ATTRACTING POWER!!!!!!!
</em>Ahem... Anyways, these are just a few ways to get their attention. =) If you need any other help, private message me because I love web development! =)<em> </em>
