Explanation:
Persuasive message:
- Cordial, positive communication, with a focus on negotiation and openness to receiving proposals and feedbacks.
- Indirect approach, with a focus on explaining the advantages and benefits of the public to perform the expected action such as performing a specific task or concluding a sale.
Deliver bad news in business:
- Be transparent and communicate all the reasons that led the organization to face the bad news that is being communicated, maintaining a realistic but positive approach to maintain the sense of unity and overcoming of employees.
- Using an indirect approach so that bad news has less impact on the audience, for this the communication is made using soothing words and the news is in fact only given at the end of the message when explanations of the reasons for the fact are explained which increases the employees' sense of understanding.
Answer:
the correct answer is C
Explanation:
As described in the chapter case, which of the following constitutes a managerial element of the UPS tracking system?
C) The decision to use automation
Answer:
Event Dimension BP stock prices falling 25% during the first month after the oil spill. <u>ECONOMIC. </u>
The Economic dimension of the environment deals with production in the economy which means that it deals with business entities and the financial system. Dimension BP stock price falling therefore falls under her.
Using deep-se submersibles to take pictures of the oil leak a mile below the surface of the water. <u>TECHNOLOGICAL. </u>
The Technological dimension of the environment refers to anything related to the use of technology and using deep-sea submersibles to take pictures of the leak below the surface of the water will definitely fall under technology.
People moving from Louisiana to Oklahoma to avoid the effects of the spill. <u>SOCIOCULTURAL. </u>
Sociocultural dimension deals with human beings and how they relate with themselves and the environment around them. People therefore moving from Louisiana to Oklahoma will fall under here.
Answer:
The correct answer is letter "A": the five forces framework.
Explanation:
Porter's Five (5) Forces is an analysis scheme created by American economist Michael E. Porter (<em>born in 1947</em>). The ultimate goal of this analysis is to help managers set their expectations of profitability because as competition increases, profitability decreases. Three of the five forces relate to those involved in the industry. The other two apply to the suppliers, the vertical participants, and consumers.
Explanation:
<u>5.1 Discuss the role of personal selling in promoting products. What advantages does personal selling offer over other forms of promotion?</u>
Personal selling is a traditional sales method that consists of a more personalized service and a more efficient product promotion compared to other forms of promotion. This is due to the fact that, in a personal sale, there is the direct influence of the seller to explain the functionalities and characteristics of a product, which is usually done using sales and negotiation techniques that directly influence the buyer to feel the need for the product that is being promoted. The advantages of personal selling as opposed to other types of promotion, is the possibility of reducing the time and effort of purchase, since in this type of sale, the seller goes to the customer to offer the product.
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<u>5.2 What are the major advantages of personal selling to the company selling a product? What are the advantages to the person or company buying the product?</u>
The biggest advantages of personal selling for the company that sells a product is the greater possibility of having a closed purchase, since the potential sales are made with your potential customers. There is also a decrease with other types of product promotion, which can be costly, such as advertising an advertisement on television, and which may not generate the expected goal of increasing product sales.
The advantages for the person or company that buys the product is the possibility of knowing and seeing the functionality of the product before purchasing and the possibility of negotiating and providing meaningful feedback, which can influence the seller to make the sales proposal more flexible by making it more attractive to the customer. Personal selling also creates value for the customer, as the service is personalized, based on their profile, characteristics, desires and needs.