Question

Hisaoki picks up the local newspaper and reads a stinging letter to the editor criticizing his beverage company for supporting a sporting event for children with disabilities. the letter writer is critical of a banner displayed at the event, with the logos of alcoholic beverages and hisaoki's company name. hisaoki never considered that this problem might arise. in the framework for ethical decision making, hisaoki's company failed to

Answer 1

The company failed to identify the issue because of their recklessness in partner event that they had been in. It means that their company had failed to get through their target market, and they did not identify their target market clearly. Alcoholic beverage was not a proper way to support the children with disabilities because the people who came probably just drank a lot.