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Ludmilka [50]
3 years ago
15

​GEICO, the​ number-two auto insurer with ​$15 billion in revenue last​ year, spent ​$0.80 billion on advertising that year and

plans to continue spending the same percentage of sales on advertising next year. The average​ advertising-to-sales ratio for the insurance industry is 0.30 percent of sales. If GEICO projects ​$17 billion in sales next​ year, using the​ percentage-of-sales method of advertising​ budgeting, how much will the company budget for advertising if basing it on projected​ sales?
Business
1 answer:
goblinko [34]3 years ago
3 0

Answer:

The company will budget $0.91 billion for advertising

Explanation:

Determine the initial percentage of sales spent in advertising is as shown;

initial percentage of sales=(amount spent in advertising/total revenue)×100

where;

amount spent in advertising=0.8 billion

total revenue=15 billion

replacing;

initial percentage of sales=(0.8/15)×100=5.33%

Determine forecasted percentage of sales as shown;

forecasted sales=initial percentage×forecasted sales

forecasted advertising=5.33% ×17 billion

forecasted advertising=$0.91 billion

The company will budget $0.91 billion for advertising

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Round Hammer is comparing two different capital structures: An all-equity plan (Plan I) and a levered plan (Plan II). Under Plan
asambeis [7]

Answer:

EPS of Plan I = $3.19

EPS of Plan II = $2.82

Explanation:

Under Plan I:

Plan I's Earning per share (EPS) = EBIT ÷ Number of shares = $575,000 ÷ 180,000 = $3.19

Under Plan II:

Interest = $2,600,000 × 8% = $208,000

Earning after Interest = EBIT - Interest = $575,000 - $208,000 = $367,000

Plan II's EPS = $367,000 ÷ 130,000 = $2.82

5 0
3 years ago
Whoosh Calendars imprints calendars with college names. The company has fixed expenses of $1,095,000 each month plus variable ex
tiny-mole [99]

The number of cartons of calendars that Fast Spirit Calendars must sell each month to breakeven is 109500.

<h3>Breakeven</h3>

1. Number of cartons

Number of cartons=fixed expenses/contribution margin per carton

Number of cartons=1095000/(16.5-6.5)

Number of cartons=109500

2.  Target sales in dollars

Contribution margin ratio=contribution margin per carton/sales price per carton =

Contribution margin ratio=(16.5-6.5)/16.5

Contribution margin ratio=.61

Target sales in dollars=(fixed expenses + target operating income)/ contribution margin ratio

Target sales in dollars=(1095000+312000)/.61

Target sales in dollars=2,306,557

3. Contribution margin income statement

Sales revenue 7,507,500

(16.50x455,000)

Cost of goods sold 5,105,100

(6.50x455,000x68%)

Operating expenses 2,402,400

(6.50x455,000x32%)

Contribution margin  4,550,000

[(16.5-6.5)×455,000]

Fixed expenses 1095000

Operating income 3,455,000

(4,550,000-1,095,000)

4. Margin of safety​ (in dollars)

Sales revenue - sales revenue at breakeven = margin of safety ( in dollars) - ( sales price per carton x breakeven cartons) = margin safety in dollars

Margin safety in dollars=7,507,500-(16.5x109500)

Margin safety in dollars=7,507,500-1,806,750

Margin safety in dollars=5,700,750

Operating leverage factor =Contribution margin/operating income

Operating leverage factor =4,550,000/3,455,000

Operating leverage factor =1.316

Operating leverage factor =1.32 (Approximately)

5.  Operating income

Operating income increase=Sales volume x operating leverage factor

Operating income increase=11%x1.32

Operating income increase=.1452

New volume=Original volume + increase in volume

{[455,000+45,500 x(16.5-6.5)]-1095000}-3,455,000

=[500,500x10)-1095000]-3,455,000

=(5,005,000-1095000)-3,455,000

=3,910,000-3,455,000

=455,000

455,000/3,455,000

=0.132

Inconclusion the number of cartons of calendars that Fast Spirit Calendars must sell each month to breakeven is 109500.

Learn more about breakeven here:brainly.com/question/21137380

4 0
2 years ago
1. ______ assist in the movement of goods and services from producers to industrial and consumer users. Exchange providers Finan
Nonamiya [84]

Answer:

Marketing Intermediaries

Explanation:

Marketing Intermediaries work as a thoroughput between operations that produce goods and operations who use those goods.

6 0
2 years ago
You are a member of a project team revising your company’s ethics policy. The team has representatives from four divisions: Soft
Veseljchak [2.6K]

Answer: ) She wants to present a new draft for a new policy.

Explanation:

The options to the question are:

A) She wants to present a new draft of the ethics policy.

B) The other members of the team are ineffective.

C) She is concerned that her work isn’t being valued.

The most important message that my colleague is trying to deliver is that she wants to present a new draft for a new policy.

This can be seen from the passage where she suggested that the team should review a new draft of the ethics policy. She further highlighted the reason for that and she said she believes the policy will have positive effects on the team and on the organization as a whole.

4 0
3 years ago
Suppose that the real exchange rate between the United States and Brazil is defined in terms of baskets of goods. Other things t
tia_tia [17]

Answer: an increase in the quantity of Brazilian currency that can be purchased with a dollar.

Explanation: An increase in the price of the Brazilian currency in relation to the dollar will increase the real exchange rate. This is because the exchange rate tells the amount of Brazilian baskets a US basket can buy.

The best option to relate the exchange rate with is an increase in the purchasing power of the dollar.

5 0
3 years ago
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