GEICO, the number-two auto insurer with $15 billion in revenue last year, spent $0.80 billion on advertising that year and

Question

2 years ago

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GEICO, the number-two auto insurer with $15 billion in revenue last year, spent $0.80 billion on advertising that year and

plans to continue spending the same percentage of sales on advertising next year. The average advertising-to-sales ratio for the insurance industry is 0.30 percent of sales. If GEICO projects $17 billion in sales next year, using the percentage-of-sales method of advertising budgeting, how much will the company budget for advertising if basing it on projected sales?

Business

1 answer:

goblinko [34] · Answer 1 · 2022-03-27T01:08:01+03:00

Answer:

The company will budget $0.91 billion for advertising

Explanation:

Determine the initial percentage of sales spent in advertising is as shown;

initial percentage of sales=(amount spent in advertising/total revenue)×100

where;

amount spent in advertising=0.8 billion

total revenue=15 billion

replacing;

initial percentage of sales=(0.8/15)×100=5.33%

Determine forecasted percentage of sales as shown;

forecasted sales=initial percentage×forecasted sales

forecasted advertising=5.33% ×17 billion

forecasted advertising=$0.91 billion

The company will budget $0.91 billion for advertising

​GEICO, the​ number-two auto insurer with ​$15 billion in revenue last​ year, spent ​$0.80 billion on advertising that year and

GEICO, the number-two auto insurer with $15 billion in revenue last year, spent $0.80 billion on advertising that year and