Question

A speciality sports shoe manufacturer from a small city wants to estimate the size of the niche market. The manufacturer does so by looking at
census of the city. The shoe manufacturer is using
source information
Next

Answer 1

Answer:

The shoe manufacturer is first looking at the census of the city. And in marketing, we first look at the current customer base, which is the data with us. And then we look at the product/service and choose the correct demographics to target and consider the psychographics of the target. And finally, we evaluate our decision. Or we can also have a look or consider the census of the city as well. And census of the city gives a clear indication that who they are and where they are heading to, The government determines where to invest the funds, and also the companies with the help of the census, and it is the source information or the primary source. Hence, it's true to say that that shoe manufacturer is making use of the source information.

Explanation:

Please check the answer section.