The answer that best completes the above statement is <span> "rhetorical appeals": This refers to the method of persuasion used to </span><span> to influence the </span>audience's view<span> on a certain subject. According to Aristotle, there are three of such methods - </span><span>ethos, pathos, and logos.</span>
Rhetorical appeals are used to persuade the audience. It is also known as modes of persuasion. There are 3 widely used techniques of persuasion. They are ethos, pathos and logos. In order to evaluate the speech, one must pay attention the usage of these techniques in the text.