Question

With the segmentation variables identified, the VP of Marketing asks you to think about what the target market would look like for the Sauber washer-dryer combo. The VP continues: "I need you to analyze three key demographic segmentation variables and make recommendations for each. As you make your recommendations, keep the washer-dryer's key attributes in mind. We'll begin with household size."
1. Large households: 5+ members.
2. Small households: 1-2 members.
3. Medium households: 3-4 members.

Answer 1

Answer:

2. Small household: 1-2 members.

Explanation:

The small household will require lesser things. The Sauber washer-dryer combo is suitable for small houses where there are 1 or 2 people living there. It is suitable for newly wed couple or old aged couple or 2 people living together on sharing basis. The best suited is to target such households for marketing of new washer dryer combo.