Answer:
d) All current customers who up to a certain point in time have NOT bought in the jewelry category but did buy jewelry in the next time frame
Explanation:
Cross-sell opportunities are employed by online and in-person marketers with the aim of convincing buyers to chose another product from a product category that they are interested in. For example, if the customer bought a necklace, the site might suggest that users who bought a necklace also bought a pendant. The aim of this suggestion is to convince the consumer to purchase an item that might be useful to him judging from the products he just indicated interest in.
Therefore, a good cross-sell model will identify customers who bought jewelry but not from a particular jewelry category.
Answer:
1. $ 136,500
2. $70000
3. Medical market
Explanation:
1. Calculation to determine How much would the company's profits increase (decrease) if it implemented the advertising campaign in the MEDICAL MARKET
First is to calculate the sales
Sales = (400 000 + 70 000)
Sales = $470 000
Second step is to calculate the profit
Variable cost =$470 000 *65%
Variable cost=$305 500
Contribution =$470 000*35%
Contribution =$164,500
Fixed Expense= $28 000
Profit = $ 136,500
Now let calculate the Difference made by advertisement
Difference = 136500 - 120000
Difference=16500
2. Calculation to determine How much would the company's profits increase (decrease) if it implemented the advertising campaign in the
DENTAL MARKET
vcr Of The Dental market = 50%
Variable cost =50% $260 000
Variable cost = $130 000
Contribution = $130 000
Fixed expenses = $60 000
Profit = $70000
Now let determine difference made by the advertisement
Difference =(70000) - 48000
Difference= 22000
3. Based On the above calculation the markets I would recommend that the company focus its advertising campaign is medical market
Answer:
The answer is: Behavior variable
Explanation:
Behavior variable in market segmentation refers to the process of segmenting the market based on consumer buying behavior. Consumer buying behavior consists of consumer usage frequency, consumer habits, benefits sought or expected, user status, brand loyalty, etc.
The answer is b. In a table that is provided
Answer:
$88,450 should be included in the current assets section of Janson’s December 31, 2021, balance sheet
Explanation:
Current Assets: The current assets are those assets which are converted into cash within one year.
Examples - Accounts receivable, inventory, prepaid insurance, cash, etc.
The computation of the total current assets is shown below:
= Accounts receivable + Inventory + Prepaid insurance + Short term investment
= $14,000 + $40,000 + $3,650 + $30,800
= $88,450
The amount of prepaid insurance which is given in the question is for two years. We have to compute for one year so we divide the total amount by number of years
= $7,300 ÷ 2 years
= $3,650
