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Phoenix [80]
4 years ago
6

Vanity Fair, the makers of Lee jeans, learned from market research that young men perceived the brand as being for women. As a r

esult, they developed an advertising campaign targeted to young men and used Buddy Lee, which is a little doll in dungarees that is portrayed as "cool," to alter this market's perception of this brand. Vanity Fair's deliberate decision to significantly alter the way the market views its brand is an example of _____.
Business
1 answer:
liubo4ka [24]4 years ago
8 0

Answer:

Product repositioning

Explanation:

Based on the information provided within the question it seems that Vanity Fair is using Product repositioning in this scenario. This term refers to when a company tries a different marketing technique in order to change the market's perception of their product or brand in order to increase sales performance. They are apparently doing this by putting a more masculine face (Buddy Lee) as the face of the products marketing campaign in order to change the perception that the shoes are for women.

If you have any more questions feel free to ask away at Brainly.

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This company purchased a truck at a cost of $12,000. The truck has an estimated residual value of $2,000 and an estimated life o
Hoochie [10]

Answer:

Annual depreaciation 2020= $2,400

Explanation:

Giving the following information:

Purchase price= $12,000

Salvage value= $2,000

Useful life= 5 years

<u>To calculate the depreciation expense under the double-declining balance, we need to use the following formula:</u>

Annual depreciation= 2*[(book value)/estimated life (years)]

2019:

Annual depreaciation= 2*[(12,000 - 2,000) / 5]

Annual depreaciation= 4,000

2020:

Annual depreaciation= 2*[(10,000 - 4,000) / 5]

Annual depreaciation= $2,400

8 0
3 years ago
a. The owner invested $18,000 cash in the company in exchange for its common stock. b. The company purchased supplies for $1,250
BlackZzzverrR [31]

Answer:

since there is not enough room here I used an excel spreadsheet

Explanation:

Download pdf
6 0
3 years ago
The trial balance of Woods Company includes the following balance sheet accounts. Identify the accounts that might require adjus
White raven [17]

Answer:

Woods Company

Accounts Requiring Adjustment, Type of Adjusting Entry, and the Related Account:

 Account                         Type of Adjustment           Related Account

a) Account receivable  Accrued revenue              Service revenue

b) Prepaid insurance  Prepaid expense              Insurance expense

c) Equipment                   Not required                      Not required  

d) Accumulated depreciation Accrued expense       Depreciation expense

e) Notes Payable             Not required                      Not required

f) Interest Payable          Accrued expense              Interest expense

g) Unearned service revenue Unearned revenue Service revenue

Explanation:

End of period adjustments are made to accounts in order to bring them in line with the accrual concept and matching principle of accounting.  These principles require that expenses and revenues for the period are matched in order to determine the appropriate profit generated for the period.  The implication is that transactions are recorded when they are incurred and not when cash is exchanged.  For example, if rent expense is incurred for the year and payment is made in the following year, the expense must be recognized in the current year.  The same applies to revenue.

4 0
3 years ago
While on a trip to South Africa, Elena was impressed with colorful woven outdoor placemats, floor mats, chair cushions, and umbr
iren2701 [21]

Answer:

Before starting her import business, Elena should try to gather relevant information from companies that import goods, and if possible information about companies that import African goods.

Explanation:

Elena might be right about American consumers liking African products, but if importing those goods is too difficult, or is subject to several trade barriers, or some other issues, then Elena might have to reconsider her idea. Sometimes no matter how good a business idea is, if it is impractical to carry out, then t is useless.

6 0
4 years ago
If a company has excess capacity, increases in production level will increase variable production costs but not fixed production
den301095 [7]

Answer; True

Explanation;

When a company has excess capacity, it means that potentially it could produce more than it is producing at the moment. As this potential already takes into account the fixed costs, this means that given the fixed costs it currently has, more goods could be produced on those same fixed costs and they wouldn't increase.

Increasing production level would therefore only increase variable costs which rise whenever production rises as they are directly related to the production of goods.

6 0
4 years ago
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