Question

The process of attribution includes

Answer 1

Answer: (A) automatic external attribution, which is always followed by analysis of the dispositions

Explanation: External attribution refers to explaining that some factors are the root cause of an event or behavior.

This method of external attribution is used in the area of marketing attribution is to measure the influence each advertising impression has on a consumer’s decision to make a purchase decision. It is a research into what influences the audience, when and to what level, allowing marketers to make full use of social media. Also to compare the value of different marketing platform, which includes; paid and organic search, email, affiliate marketing, display ads, social media and more.